Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Why are Apple, Google, and Facebook eradicating a linchpin of user interface design?


Save the Scrollbar! - Why are Apple, Google, and Facebook eradicating a linchpin of user interface design?

When I noticed the scrollbars were missing on my smartphone, I didn’t care all that much. When I’m reading an article on a tiny screen, I don’t want anything to distract me from the text. User interface experts refer to all this extra material—the operating system’s borders, menus, and widgets—as “chrome,” and the test of the value of a given piece of chrome is whether you miss it when it’s gone. On the iPhone and other touchscreen phones, the scrollbar—that vertical or horizontal line that tells you how much more of an article lies beyond the screen—only appears when you touch the screen. When your finger is at rest, the scrollbar disappears. And on my phone, at least, I don’t miss it when it’s gone.

But then the scrollbars on my Mac disappeared. And I’ve noticed scrollbars evaporating across the Web as well. This is a maddening trend, and I don’t know what’s come over the interface designers of the world—it’s as if they’ve been gripped by a fashion trend that prizes aesthetics over function, the technological equivalent of sagging or Lady Gaga’s 10-inch heels. It’s time for the scrollers of the world to stand united and say, “Enough!”

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I can understand the impulse here: Most scrollbars are kind of ugly. Even the skinny, rounded gray bar that Apple invented for the iPhone isn’t the prettiest interface element ever designed. But as unpleasant as they may be to look at, scrollbars serve a purpose on a busy screen: They tell you, at a glance, where you are in a list or a document. Because most modern scrollbars are proportional to the size of the document you’re looking at, they also give you a sense of how much lies off-screen—the smaller the scrollbar, the larger the document. And when you don’t see a scrollbar—or when the scrollbar is dimmed—this usually means there’s nothing outside the screen to look at.

This might not sound very important. But you don’t know you need all the information a scrollbar conveys until it’s gone. When scrollbars disappear, you feel at sea: Are there more songs left in that iTunes playlist? Are there Facebook status updates that you’re not seeing? That folder looks like it has only three files in it—that can’t be right, can it? In the age of disappearing scrollbars, the only way to know is to move your cursor. And that’s unbelievably annoying.

If you want to blame someone for the disappearing scrollbar trend—and I really do—blame Apple. When you load up Lion, Apple’s latest Mac OS, you’ll see that most windows—from the Finder to iTunes to Web pages in Safari—show up without scrollbars. The bars only appear when you move your cursor over a window and then attempt to scroll (either with your mouse wheel or by using a touch gesture on your track pad). When you do so, you’ll see that Lion has copied the scrollbar design from Apple’s mobile iOS. Scrollbars on the Mac used to be fat and candy blue, but now they’re skinny, gray, and—crucially—lack the arrow buttons that let you scroll with a single click. They also show up for just an instant; once you stop scrolling, the bars disappear.

The first time you encounter this, you’ll think, Whoa, that’s a terrible bug Apple forgot to fix! In reality, though, the company touts these “overlay scrollbars” as a key feature of the new OS. It doesn’t say why these ephemeral scrollbars are better than the old bars, and reaction from critics has been squarely negative. On the bright side, there is a way to make the scrollbars go back to normal. (While you’re at it, turn off Lion’s dastardly “natural scrolling,” too.) But who knows how long Apple will pity the scrollbar dependent—in the next version of the OS, they could be gone for good.

I initially brushed off Lion’s disappearing scrollbars as one of Apple’s misguided efforts to achieve aesthetic minimalism at the cost of usability (e.g., Steve Jobs banishing arrow keys from the original Mac). I suspected that no sane UI expert outside Cupertino would replicate Lion’s scrollbar design. But then, while goofing off on Facebook a few weeks ago, I noticed something strange: In its latest redesign, the social network added two lists to the right side of my screen—the “ticker,” which shows real-time updates from my network, and a list of friends who are currently free to chat. Neither one of these lists is accompanied by scrollbars. Just like in Lion, the scrollbars only appear when you move your mouse over the window and begin to scroll.

OK, so maybe it’s just Apple and Facebook? That wouldn’t be so bad, right? But wait! Last week Google unveiled a new design for Gmail, and it also monkeys with scrollbars. For one thing, Gmail’s main scroller is bespoke; in some browsers, the site displays a square-cornered, light-gray bar that is different from every other scrollbar on your operating system. I can’t imagine why Google wanted to redesign the scrollbar—what’s wrong with using the same one that’s in the rest of your OS?—but if it really needed to create its own scroller, couldn’t it have come up with something a little snappier?

Thankfully, Gmail’s main scrollbar is persistent—it doesn’t disappear when you stop scrolling. But when I looked at the left side of my screen, I noticed that the Gchat contacts list lacked a scrollbar. When I moused over and began to scroll, sure enough, the scrollbar appeared—and then disappeared.

By now I was panicked: From Lion to Facebook to Gmail, the disappearing scrollbar virus looked to be spreading beyond anyone’s control. After some research, I found one more example, and this was the biggest, scariest one of all. A prototype of Windows 8, which will go on sale next year, shows that some parts of that OS may also hide scrollbars. If Microsoft gets a hold of this trend, scrollbars may well be doomed—hundreds of millions of PCs around the world will see their scrollbars flicker away.

Don’t let this happen! As a humble technology columnist, I have no power to bring back scrollbars, but I can beseech you, computer users of the world, to stand up for your right to see where you are in a document. Disappearing scrollbars represented a true advance in mobile interface design, but—in the same way that a touchscreen isn’t the best interface for every device—these ephemeral scrollbars don’t make sense on larger screens. There are ways to create scrollbars that are both aesthetically pleasing and useful. In its latest release, the open-source operating system Ubuntu includes skinny scrollbars that expand when you mouse over them; when your cursor isn’t in a window, the skinny scrollbars remain, telling you that there’s stuff you’re not seeing. It’s a simple, elegant solution, one that proves that scrollbars can adapt to modern times. This should be a lesson to Apple, Facebook, Google, and Microsoft. Scrollbars have so much more to give us. Please don’t kill them before it’s their time to go. ( slate.com )

Blog : The Sensitivities | Save the Scrollbar! - Why are Apple, Google, and Facebook eradicating a linchpin of user interface design?

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Facebook to launch mobile ads in 2012


Facebook to launch mobile ads in 2012 - Facebook Inc plans its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, two people with knowledge of the matter said.

An idea being considered is putting Facebook's Sponsored Stories ads, which feature friends' interactions with brands, within the mobile News Feed, said the people, who declined to be identified because the plans aren't public. The News Feed lets users view status updates, photos and other content.

Facebook, the world's most popular social-networking service, would be playing catch-up in mobile advertising to Google Inc, Apple Inc and Millennial Media Inc. Facebook's potential advantage is that by gathering so much information about a person's interests and associates, it can help advertisers target potential customers more directly than mobile Web browsers or applications.


Facebook to launch mobile ads in 2012
Facebook Inc plans its first push into mobile advertising by the end of March.


Facebook, which boasts more than 800 million users, is increasing its focus on mobile technology, aiming to take advantage of the shift to smartphones and tablets. The company expects its next 1 billion users to come mainly from mobile devices, rather than desktop computers. More than 350 million users already access Facebook through their mobile devices, according to the site.

Later Than Expected? The company had originally expected to roll out the new advertising service on mobile devices earlier this year, and the plan could be delayed again, one of the people said.

Brandon McCormick, a spokesman for Facebook, declined to comment. Facebook announced a mobile deals service last year that lets companies reach out to potential customers with discounts based on location.

The Palo Alto, California-based company is considering raising about $10 billion in an IPO that would value the company at more than $100 billion, a person with knowledge of the matter said last month. The company may file for the IPO before the end of the year, the person said.

Facebook's revenue will climb to as high as $6.9 billion in 2012, up from $4.27 billion this year, according to research firm New York-based EMarketer Inc. Almost 90 per cent of 2011 sales will come from advertising revenue, the firm estimates. Facebook also makes money from its Credits business, which takes a commission on transactions in certain applications, such as games. ( indiatimes.com )

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Facebook Popularity Linked to Brain Structure


Facebook Popularity Linked to Brain Structure - Study finds people with more online friends have more grey matter in several brain regions.

What does it say about a person when they have hundreds of Facebook friends? For one thing, new findings suggest, it says they have a highly developed right superior temporal sulcus.

A study published Wednesday in the journal Proceedings of the Royal Society B found that the more connections someone has on social networking sites, the denser the grey matter in several specific brain regions linked to social cognition. It remains to be seen whether adding Facebook friends causes the increase in grey matter, or vice versa.


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(Facebook CEO Mark Zuckerberg at the Facebook f8 conference on Sept. 22, 2011 in San Francisco.)


"The exciting question now is whether these structures change over time,” one of the researchers told Reuters. “This will help us answer the question of whether the Internet is changing our brains.”

The research team asked 165 college-age volunteers how many Facebook friends and real-world friends they had, then performed MRI scans on their brains. Both Facebook friends and real-world friends correlated with higher grey-matter density in one part of the brain, the amygdala. But three other parts of the brain were denser only in those with more virtual friends, suggesting some differences in the neurological bases of real-world and online interactions.

An Oxford professor not involved in the research cautioned that the study doesn’t mean Facebook is a shortcut to making people brainier, Reuters noted. “If you got yourself 100 new Facebook friends today then your brain would not be bigger tomorrow. The study cannot tell us whether using the Internet is good or bad for our brains.” ( slate.com )

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Have a lot of Facebook friends? Your brain has more grey matter too


Have a lot of Facebook friends? Your brain has more grey matter too If you've got a ton of Facebook friends, your friend count isn't all you've got to brag about — you might actually have a superior brain too. According to a new study comparing groups of people with many Facebook friends versus those with only a handful, the former group of social media socialites actually has more grey matter in the areas of the brain implicated in social skills. Grey matter is packed with neuronal cell bodies, in contrast to white matter, which primarily contains the tendrils that transmit signals from neuron to neuron.

In the study, conducted by University College London's cognitive neuroscience department, the researchers used MRI scans to get a structural image of each volunteer's brain. The 165 participants were also asked to fill out a questionnaire to tally up both how many "real world" and Facebook friends they had. The form included questions like "How many were present at your 18th or 21st birthday party?" and "What is the total number of friends in your phonebook?".


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A new study suggests a correlation between Facebook friend counts and structural brain differences


Interestingly, extra grey matter correlated only to a high Facebook friend count and not a high real world friend count in three brain areas: the superior temporal sulcus, the middle temporal gyrus, and the entorhinal cortex. The first two parts of the brain are social hotspots, known to play a role in how we perceive social cues from facial expressions — a crucial social skill. The entorhinal cortex contributes to the human brain's ability to recognize and distinguish faces. In the amygdala, both real world and Facebook social butterflies were stocked with more grey matter.

While the study is intriguing, it's also preliminary. A relationship between Facebook friendliness and grey matter in these key brain areas exists, but it's impossible to say if having those extra neurons is actually the direct cause of the high friend count. Still, it's fascinating that many of these hyper-social areas of the brain correlated with online friend counts, but didn't seem to play a role in the non-virtual social world. ( Today in Tech )

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Facebook Hackers Stalk The Network


Facebook Hackers Stalk The Network - SHE has no idea who they were or why they would target her but Sasha Mathers feels violated by Facebook hackers.

The mother of two was on a family holiday in Bali when she was woken by an early morning phone call from her sister telling her that hackers had hijacked her Facebook account.

The hackers used her account to contact her stepbrother Joel Stupka to tell him she and her family had been kidnapped at gunpoint and needed money for their release. When Joel asked how much money, the hackers replied: "How much have you got?"


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Victim ... Sasha Mathers had her Facebook profile hijacked.


Mr Stupka realised something was wrong when the hackers told him Ms Mathers's "cell phone" had been stolen. He knew cell phone was the American term for a mobile phone.

Ms Mathers, from Box Hill in Melbourne, had become one of a growing number of Australians targeted by Facebook hackers. Hackers have also been attacking Facebook memorial pages.

An Australian Federal Police spokesman said not every case was reported to police so it was difficult to number the people who had had their Facebook accounts hijacked.

Police were so concerned about hackers that that they were negotiating with Facebook over the website providing a law-enforcement liaison officer to Australia, placing a “report abuse” button on each profile page and improving privacy settings.

The spokesman said Facebook had launched a help centre last year which provided advice on how users could protect their security and deal with any issues related to their Facebook use. This includes tips on how to effectively administer a page or group and advice on how to restore an account if it has been compromised.

Latest Australian Bureau of Statistics figures show that 499,500 people in Australia were victims of identity fraud in 2007, a crime which includes illegally appropriating another person's identity for unauthorised gain. The figures do not give a break down on how many of these victims were defrauded on Facebook.

The Australian Competition and Consumer Commission's Scamwatch spokeswoman, Lin Enright, said as more people used social networking sites, more members were being scammed.

"People are increasingly becoming targeted and need to be extraordinarily careful about the sort of information they disclose. We have had instances of people putting bank details and home addresses on these sites," Ms Enright said.

A Facebook spokeswoman said the site was concerned about any potential security threat posed by hackers and took the issue seriously.

"Our team has analysed the trends of these attacks and is using this information to surface compromised accounts before the scammers get very far. When we find these accounts, we disable them and attempt to get them back to their rightful owner."

In the case of Ms Mathers, her brother-in-law tried to keep the hackers online to cut and paste the transcript of their conversation, but they soon realised what he was doing and deleted him as her Facebook friend.

Mr Stupka contacted Ms Mathers's sister Kim, who rang her hotel room at 7am Bali time on Wednesday, January 12, to tell her that her Facebook identity had been hijacked.

Ms Mathers, on holidays with her husband Grant, and children Jana, 6, and Sam, 7, had used the hotel's computer the previous night to go on Facebook.

Thinking she had forgotten to log off from her Facebook page under her maiden name Greenwood, she ran through the lobby of the Hotel Tjampuhan in Ubud in her nightgown to check.

Hotel management, however, assured her she had logged off and the problem wasn't with their computer, but a virus on Facebook.

"I felt someone had access to my life and I was really quite worried. I didn't know what to do." ( sydney morning herald )



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